In convenience stores, the placement of shelves plays a vital role in customers' purchase experience. A reasonably arranged shelf can not only help customers find the goods they need more conveniently, but also improve customers' purchase experience and increase sales. Next, we will discuss how to improve customers' purchase experience by optimizing shelf placement.

First of all, the layout of shelves should be reasonable. The shelves of convenience stores are usually divided into multiple areas, and each area should be classified and placed according to the types and attributes of goods. For example, food area, beverage area, daily necessities area, etc. Different kinds of goods should be placed in corresponding areas, which will help customers find the goods they want to buy more quickly and improve their purchasing efficiency.

Secondly, in each region, the goods should be arranged in a certain order. The common method is to arrange by brand, package size, price and other factors. For example, goods of the same brand can be put together, goods of different specifications can be arranged in order from small to large, and cheap goods can be placed in a position that is easy to see. This can help customers find the goods they want faster, and they are more likely to have impulse buying desire when buying.

In addition, the goods on the shelves should be clearly marked. The information of goods can be displayed to customers by means of labels, price tags, etc., which helps to improve the efficiency of purchasing decisions. The identification information shall be concise and easy to identify. For example, key information such as the name, price and origin of the product can be clearly displayed on the label. In addition, the placement of goods can also be indicated by signs, such as "new product recommendation", "special price area" and other signs to attract customers' attention. The logo not only helps customers better understand the product information, but also provides more sales opportunities for stores.

At the same time, the goods on the shelves should be displayed at an appropriate height. Generally speaking, the display height of goods should be determined according to the average height of customers, so that customers can easily observe and access goods. Too high or too low commodities will bring inconvenience to customers and reduce the sense of purchase experience.

In addition, the orderliness of goods on the shelves is also very important. If the goods are placed disorderly, customers will feel confused and difficult to find the goods they need, thus reducing their willingness to buy. Therefore, the shopkeeper should regularly tidy up the shelves to ensure that the goods are placed in order and avoid stacking and confusion.

In addition to the above points, the shop owner can also set up some special display areas on the shelves according to customers' buying habits and needs. For example, put popular products in a prominent position, or set up a brand display area with special attention to attract customers' attention. Such special display can not only improve customers' purchase experience, but also increase sales.

To sum up, convenience stores can effectively enhance customers' purchase experience by reasonably arranging shelves, optimizing the order and logo of goods placement, and maintaining a clean and orderly display. These measures can make it easier and convenient for customers to find the goods they need, and improve purchasing efficiency and satisfaction. At the same time, the store can also set up some special display areas according to customers' needs and buying habits to provide a better shopping experience. Through these measures, convenience stores can attract more customers, increase sales and enhance competitiveness.