Original question: How do convenience stores adjust their shelves in the off-season of spring?

After the Spring Festival, the retail stores are in the off-season. At this time, convenience stores need to adjust the commodity structure in a timely manner. In March and April, Goddess's Day, Women's Day, Spring outing and other festivals also need to provide consumers with new products.

Before adjusting the commodity structure, we need to adjust the category distribution, brand and SKU quantity of the store, check the suppliers, customer unit price, gross profit margin, various gross profit margins, shelf quantity, etc.

First of all, convenience stores don't need too many brands of similar products. They just need to focus on a few well-known brands and increase the sales volume of unit products to ensure the realization of profits.

Before category adjustment, the following issues need to be considered:

1. How to make the goods in your shop dazzling?

2. How many categories are needed?

3. How many products does each category need to operate?

Shelves can be adjusted according to the following categories.

1. Functional goods

A commodity that consumers often eat or use in their daily life. It is also an inevitable product for consumers. It is an essential commodity for convenience stores. Such as eggs, milk, grain, oil, water and beverage, etc.

This demand elasticity is small, and consumers are generally sensitive to price. The purchase of food is planned and the speed of buy back is fast. Regular inspection and commodity replacement are required.

2. Purpose goods

It is the first choice of consumers and can help the store become a necessary product for consumers by providing continuous and outstanding value for target consumers. Bring customers and sales to the store. Such as wine, family drinks, cigarettes, etc.

When introducing new products, this category must be cautious and cannot be introduced too quickly. In the final analysis, consumption habits determine consumption tendencies.

Such as cigarettes, wine, Red Bull, some first-line brands of cakes and biscuits, etc.

3. Impulsive goods

This is a category that needs priority adjustment and can help the store develop into the first choice of consumers. Provide profit for the store. Such as candy, potato chips, etc.

For such products, new products should be introduced as soon as possible according to seasons and hot spots. Consumers' impulse means strong acceptance, but it also indicates that impulse will pass quickly.

For example, new taste categories.

4. Urgent goods

This kind of goods can provide customers with urgent needs and help strengthen the store's image of solving difficulties in a timely manner. It can not only bring profits to stores, but also traffic, especially community stores, so more emergency goods should be prepared.

Such as umbrellas, paper towels, etc.

5. Seasonal commodity

Seasonal commodities help strengthen the image of the store in the eyes of consumers by providing seasonal products for community consumers, and attract consumers to visit, such as chocolate in the Goddess Day in March, leisure snacks in the outing season, etc.