Convenience store shelf The layout is designed according to the types and characteristics of goods. When arranging shelves, factors such as the classification of goods, display area, display mode, customer flow and commodity sales strategy should be considered. The importance of shelf layout in convenience stores and relevant considerations will be introduced from these perspectives.

1、 Commodity classification

Convenience stores have a wide range of goods, including food, beverages, daily necessities, snacks, small appliances, etc. When arranging shelves, it is first necessary to classify the goods according to their attributes, such as separating the food area from the daily necessities area, and the beverage area from the snack area, so that customers can quickly find the goods they need. Classified layout can also optimize the shopping experience of customers and increase the sales volume of goods.

2、 Display area

The display area of shelves shall be reasonably allocated according to the sales volume and share of various commodities. Generally speaking, goods with large sales volume can occupy a larger display area, while goods with small sales volume can occupy a smaller display area. In this way, customers can find popular products at a glance and improve the sales effect.

3、 Display mode

Display means that goods are placed on the shelves according to certain rules and order. This not only makes it easier for customers to browse and choose, but also improves the display effect of goods. Common display methods include display by brand, price, place of origin, function, etc. In addition, you can also increase the sense of hierarchy and attraction of display through hanging display, stacking display, hook display, etc.

4、 Customer flow

The layout of the shelves should be adjusted according to the customer flow of the convenience store. Generally speaking, the area with large flow of people should be given more display area, and the hot selling goods should be placed in a location easy to reach by customers to improve sales. The display area can be appropriately reduced in areas with small traffic to avoid congestion and waste.

5、 Commodity sales strategy

The arrangement of shelves should also be adjusted according to the sales strategy of commodities. For example, promotional goods can be placed in a prominent position on the shelf, and prominent display methods and signs can be used to attract customers' attention. In addition, seasonal display can be carried out according to seasons, festivals and other factors to improve the sales volume and popularity of goods.