Stationery store shelf Placement skills:

Uniform classification of goods on the shelves of stationery stores Neatness and orderliness have always been our working principle, as have the goods on the shelves of stationery stores. We should put or related stationery on the same or adjacent stationery shelves.

The shelves of stationery stores should follow the principle of convenience and conciseness Now everyone's sense of time is constantly improving, and the pace of life is also accelerating. We should meet everyone's needs. Therefore, we should place pens and stationery in the most obvious place to facilitate customers' purchase. Office supplies should be placed in a quiet and well lit area for customers to choose slowly. Stationery presentation skills 1: clear at a glance The types of stationery in stationery stores should be distinguished according to their characteristics and functions. Writing supplies, binding supplies, storage stationery and art painting should be displayed separately. Customers can be very clear about the structural division of the store at the time, and the management personnel of the stationery store can also be very clear about the detailed location of the commodity stack, so as to facilitate inventory. Stationery should face customers, and the price mark should be fixed at the lower end of the commodity as the starting point mark of the commodity location and the boundary between adjacent products. In addition, the product display location conforms to customers' buying habits. For some seasonal products, the display of new commodity sales area and special price area should be obvious and conspicuous during festivals, so that customers can understand the meaning of the products.

Stationery presentation skill 2: convenient selection Stationery display should allow customers to have a comparative choice. The pattern, color and size of similar products are different, so customers should be able to distinguish and choose easily when displaying them. The series of commodities should be displayed vertically (also called vertical display). The vertical display can make the series of goods reflect the linear series, so that customers can see clearly at a glance. The vertical display of this series of goods will increase the sales volume of goods by 20% to 80%, which is convenient for customers to choose. For example, refill products can be divided into three rows according to the color (green, black, red), and each row can be ascending from left to right according to the size of the pen head.