In the market research of mother and baby stores, the selection and style of shelves are often mentioned and concerned by consumers, because the design and placement of shelves directly affect the display effect and sales of goods. Therefore, it is of great significance to understand consumers' preference for different styles of shelves for the operation and sales strategy formulation of mother and baby stores. First, let's discuss the basic design style of the shelves in the mother and baby store. Generally speaking, the shelves of mother and baby stores are mainly divided into several common styles, such as modern style, simple style, lovely style, warm style, etc. Each style has its unique characteristics and charm, attracting different types of consumers. Therefore, we need to choose the most suitable shelf style according to the needs and preferences of different consumer groups. For modern style shelves, it usually adopts simple and streamlined design, and the color is inclined to cold colors, such as black, gray, etc. This kind of shelf is suitable for consumers who like simplicity and have a strong sense of fashion, especially young parents. Modern shelf design can not only show the high-end sense of goods, but also provide a comfortable and open shopping environment. Simple style shelves pay more attention to function and practicality, pursuing simple and generous design, usually using bright colors, such as white, light wood, etc. This style of shelf is suitable for consumers who pay more attention to shopping convenience and practicality, especially young families and consumers who pay attention to the quality of family life. Cute style shelves are mainly childlike and interesting, usually using bright colors and cartoon characters, such as the shape of cartoon cartoon characters. This kind of goods