In the market research of mother and baby stores, the selection and style of shelves are often mentioned and concerned by consumers, because the design and placement of shelves directly affect the display effect and sales of goods. Therefore, it is of great significance to understand consumers' preference for different styles of shelves for the operation and sales strategy formulation of mother and baby stores.

First, let's explore Shelf of mother and baby store Basic design style. Generally speaking, the shelves of mother and baby stores are mainly divided into several common styles, such as modern style, simple style, lovely style, warm style, etc. Each style has its unique characteristics and charm, attracting different types of consumers. Therefore, we need to choose the most suitable shelf style according to the needs and preferences of different consumer groups.

For modern style shelves, it usually adopts simple and streamlined design, and the color is inclined to cold colors, such as black, gray, etc. This kind of shelf is suitable for consumers who like simplicity and have a strong sense of fashion, especially young parents. Modern shelf design can not only show the high-end sense of goods, but also provide a comfortable and open shopping environment.

Simple style shelves pay more attention to function and practicality, pursuing simple and generous design, usually using bright colors, such as white, light wood, etc. This style of shelf is suitable for consumers who pay more attention to shopping convenience and practicality, especially young families and consumers who pay attention to the quality of family life.

Cute style shelves are mainly childlike and interesting, usually using bright colors and cartoon characters, such as the shape of cartoon cartoon characters. This kind of shelf design is suitable for children's commodity display, attracting children's attention, and stimulating their interest in commodities and purchase desire. At the same time, it will also affect parents' purchase decisions, because children's tastes and preferences often affect parents' consumption choices.

Warm style shelves pay attention to family atmosphere and warmth, and usually use warm colors and soft light to create a comfortable and warm shopping environment. This style of shelf design is suitable for consumers who pursue family harmony and care for nutrition. It will increase consumers' trust in goods and purchase desire.

In actual operation, in order to determine which shelf style is most popular with consumers, we can conduct market research through the following methods.

First, we can understand the shelf style selected by competitors by analyzing their experience and practices, and evaluate its effect by reviewing sales data, customer feedback and other information. From the practice of our competitors, we can learn some lessons, and then provide reference for our shelf selection.

Second, a series of consumer research activities can be carried out to obtain consumers' preferences and purchase intentions for different styles of shelves. We can make a questionnaire to investigate the consumption psychology and consumption preferences of different consumer groups. Through statistics and analysis of the questionnaire results, we can find out the preferences of different consumer groups, and then select shelves according to the survey results.

Third, we can evaluate the popularity of different styles of shelves by observing consumers' reactions to them in actual shopping. In order to achieve this goal, we can install cameras in the store to record consumers' shopping behavior and understand their parking time and attention to different shelves. Through the analysis of these data, we can understand consumers' preferences for different styles of shelves.

To sum up, the research on the shelf market of mother baby store is an important work, and the selection of shelf style is directly related to the sales and operating efficiency of the store. We can conduct market research by analyzing the experience of competitors, conducting consumer research activities and observing consumers' shopping behavior, so as to determine the most popular shelf style for consumers and apply it in business. Finally, the image and service quality of the mother and baby store will be improved through reasonable selection of shelf style, so as to attract more consumers' attention and purchase.